In the crowded world of marketing materials, banners stand out. Whether they fill the sides of a building, serve as a backdrop at a sporting event, or simply redefine what a wall mural should look like, banners offer a highly visible and impactful way to communicate a message to potential customers. To ensure your banner leaves a good impression, you need to choose the right material and design. Then, you must mount it securely and follow any local ordinances or regulations regarding outdoor installation.
When designing your banner, answer these questions: What is the purpose of the banner? Where will it be displayed? What is the main message or information you want to convey?
Once your design is complete, it will be sent to a printer, where it will be digitally printed with a large-format printer. The print is then trimmed to size and the finishing touches, such as grommets or eyelets, are added.
To avoid problems with adhesion, make sure your file is at the correct resolution for your desired banner size. In general, higher resolutions result in better-quality prints.
The type of banner you choose depends on where the banner will be used and how much weight it must support. Vinyl is the most common material for banner printing, ranging from as light as 9 oz/sq yd (310 g/m2) to as heavy as 22 oz/sq yd (740 g/m2). Heavier materials, such as canvas, are sometimes used for high-end display banners. These may be finished with sewn hems or a high-frequency weld, and grommets or eyelets can be inserted. banner printing